Las Vegas.
The Market
Las Vegas welcomed 40.8 million visitors in 2023, making it one of the most-visited cities in the United States and one of the most powerful OOH advertising markets in the world. The Las Vegas Strip alone generates more foot traffic per square mile than nearly any corridor in North America, with a captive audience of tourists and conventioneers who have significant discretionary spending power and high receptivity to brand messaging.
Las Vegas hosts more major events than virtually any other city in the country — from the Formula 1 Las Vegas Grand Prix and the CES technology conference (180,000+ attendees) to NAB Show, MAGIC fashion trade show, the NFR (National Finals Rodeo), EDC (Electric Daisy Carnival), and dozens of major boxing and UFC events at the T-Mobile Arena. The city also hosts the Las Vegas Raiders, Golden Knights, and Las Vegas Aces.
Transit advertising puts your brand in front of Las Vegas's daily commuters across bus routes, rail lines, and transit stations throughout the metro area. Digital OOH screens across Las Vegas enable dynamic, data-driven creative that can be updated in real time for maximum relevance. Digital mobile billboards bring full-motion LED advertising directly to Las Vegas's most-trafficked streets, events, and high-density destinations. High impact transit placements dominate Las Vegas's busiest commuter corridors with large-format, high-frequency advertising that's impossible to ignore. Experiential activations in Las Vegas transform brand moments into real-world experiences that generate authentic engagement and shareable social content.