Detroit.

Detroit is undergoing one of the most significant urban revivals in American history, with a resurgent downtown and Midtown corridor attracting new residents, businesses, and investment after decades of decline. The city's population of 640,000 anchors a metro area of 4.4 million people, and the presence of the Big Three automakers — General Motors, Ford, and Stellantis — gives Detroit a uniquely influential corporate and industrial identity.

Detroit hosts the North American International Auto Show (one of the most important automotive trade events in the world), the Detroit Free Press Marathon, the Movement Electronic Music Festival (one of the premier electronic music events globally, drawing 100,000+ fans to Hart Plaza), and a major sports market anchored by the Lions, Tigers, Red Wings, and Pistons. The city also hosts major concerts at Little Caesars Arena and Ford Field.

Transit advertising puts your brand in front of Detroit's daily commuters across bus routes, rail lines, and transit stations throughout the metro area. Digital OOH screens across Detroit enable dynamic, data-driven creative that can be updated in real time for maximum relevance. Digital mobile billboards bring full-motion LED advertising directly to Detroit's most-trafficked streets, events, and high-density destinations. High impact transit placements dominate Detroit's busiest commuter corridors with large-format, high-frequency advertising that's impossible to ignore. Experiential activations in Detroit transform brand moments into real-world experiences that generate authentic engagement and shareable social content.