Out-of-home advertising in Dallas

Markets

Dallas.

The Market

Dallas is one of the fastest-growing major cities in the United States, with a city population of 1.3 million and a DFW metro area exceeding 7.7 million — the fourth-largest metro in the country. The city's Uptown, Deep Ellum, Design District, and Frisco corridors anchor a modern, affluent consumer market with strong retail spending and a booming corporate presence from Fortune 500 companies including AT&T, Toyota, and American Airlines.

Dallas hosts the State Fair of Texas — the largest state fair in the country, drawing over 2 million visitors each October — alongside the Cotton Bowl, the Dallas Marathon, the Byron Nelson golf tournament, and a major sports market anchored by the Cowboys, Rangers, Mavericks, and Stars. The city also hosts high-profile conventions at the Kay Bailey Hutchison Convention Center and is a growing destination for music and arts festivals.

Transit advertising puts your brand in front of Dallas's daily commuters across bus routes, rail lines, and transit stations throughout the metro area. Digital OOH screens across Dallas enable dynamic, data-driven creative that can be updated in real time for maximum relevance. Digital mobile billboards bring full-motion LED advertising directly to Dallas's most-trafficked streets, events, and high-density destinations. High impact transit placements dominate Dallas's busiest commuter corridors with large-format, high-frequency advertising that's impossible to ignore. Experiential activations in Dallas transform brand moments into real-world experiences that generate authentic engagement and shareable social content.